The dragon pearl logo represents the food itself. Originally deep fried sesame balls are made in the New Year, and given as souvenirs when people visit their friends and family. The Deep Fried Sesame Ball is also a symbol of good luck. While the physical design of the restaurant, including signage, website development, print design and rollout to subsequent stores is at the core of what we do, more importantly we help our clients to realize that each aspect of the guest experience contributes to their perceptions of the brand.