Dragon legend wanted to be something different. An authentic Asian buffet that offered an upscale atmosphere and gourmet food. The logo was based on an “traditional” Chinese opera face paint mask that was “untraditionally” cut in half. The brand of Dragon legend was a contemporary case of East meets West and much more.
Modern businesses don’t really exist until they exist online. We develop an attractive and user-friendly website, but that only the beginning. Monthly updates, and strategic promotions that maintain customers’ loyalty. Hence keep the people interested and coming back for latest news and promotions.
If the exterior was meant as a introduction, then the inside of Dragon Legend was where the real content resided. Traditional face mask, wooden sculptures and motifs were constantly clashed with vibrant modern colours, all the while under the aroma of great food. An unforgettable atmosphere and visual image is where Dragon Legend truly shines.
Perhaps if the juxtaposing edges on the exterior of Dragon Legend was not attention grabbing enough, the huge bright red Torii style arch at the entrance will make people stop the cars to wonder what this architecture was. The exterior of Dragon legend was meant to amplify the brand message; this is not your typical buffet restaurant.